Colin Theriot Biography

Colin Theriot is a professional web copywriter and consultant living and working in Atlanta, Georgia. He’s worked with several key figures in the Internet Marketing education industry, including Andy Jenkins, Jeremy Schoemaker, Dan Thies, Leslie Rohde, and more.

He has worked on multiple successful information product launches including several StomperNet releases, The Video Boss, Kajabi, Shoemoney System, Dominating Google, Link Liberation 2.0 and others. Several of these launches hold industry records ranging as high as 7 to 8 figures in sales for a single campaign.

In addition to creating successful launch messaging, he’s sought after for his expertise in creating influence and brand-building through creative, ongoing messaging strategies designed to cultivate a loyal audience that has a long-term value for information sellers and affiliate marketers.

To Learn more about Colin Theriot visit http://colintheriot.com/

Colin Theriot Presents “The Power of Persuasion”

(Warrior Live Event 2011 Notes)

Superhero Storytelling: Serial Communication

• The Secret Identity
  • Start out being authentic . . . the REAL YOU
    • Don’t wear suits if you don’t wear suits normally
    • Don’t show yourself in a rented Ferrari and mansion
    • EXAMPLE: Mr. Rogers – he comes in, takes of his tie and jacket, puts on a sweater, comes in and speaks to you on YOUR LEVEL. You have no idea what his “day job” is…he just makes you comfortable.
  • Consumers are always searching for a person/guru who they can relate to (seems like them)
    • You can learn and find what you are looking for anywhere on the internet
    • People choose one teacher over another because they can relate to that person

==>This is why breakfast CEREAL have characters on them (Tony the Tiger, etc)

==>People who are athletic choose Wheaties or they choose Batman cereal because they like Batman

==>It could be the EXACT SAME cereal with a different character in a different container.

• The Super Powers:
  • SOMETHING that you’re exceptional at that gives you credibility (Your Talent)
  • You become the CONTAINER for the information you are teaching
    • Colin Theriot is amazing at copywriting
  • The super power should be “unlikely”
    • You want people to say “ Look at this guy, he looks 100% normal, and yet he has this amazing ability”
• The Origins Story
  • HISTORY + your EXPERIENCE = your MOTIVATION
    • Example è this is WHY I am motivated to teach you this information
  • MAIN story structure:
    • The Boddhisatva/Prometheus Story:

==>You are someone who has ascended to a HIGHER place than your customers

==>You have gone through ALL the trials and tribulation that they are going through right now

==>YOU have achieved the results and success they want

==>YOU are now coming back to guide them

==>YOU don’t have to reach “the mountaintop” yourself è you simply need to be slightly ahead of them on the journey

 

Tips on Creating a Sales Letter:

• 1 on 1 communication
• Story or letter to a person
• All about personality è sell YOU not the Product
• Avoid being cold or sending blanket communications

The Goal of Great Sales Copy (Letter)

• To tell your audience “this is valuable” è have them believe they already think it is valuable è then make them want to buy what you’re recommending
• Over deliver value

Being the Conductor: (orchestra conductor)

• Don’t manipulate people ==> Guide them through the experience

Colin’s Formula:

• Create a character based on YOU è amplify certain aspects
• REVEAL your character through a story
• STORIES are the oldest form of communication
• ALL communication is about persuasion

Hire Colin to Write for You:

You can hire Colin Theriot to write your sales copy, critique or consult on sales copy you already have, or coach you in developing your own superhero story.

To learn more about to hire Colin visit: http://colintheriot.com